Sectional issues leading up to the Civil War, how the...

The Civil war was the most momentous and crucial period of time in the history of America. Not only did this war bring an end to slavery but also paved way for numerous social and political changes. The country had already been torn by the negative trend in race relations and the numerous cases of slave uprisings were taking their toll on the country s political and social structure. The country was predominately divided up into 3 sections, the North, the South, and the West. Each of these groups had different fundamental interests. The North wanted economies depending on farming, factories and milltowns, while the West relied on expansion and development of land for farming and new towns. The South mainly relied on agriculture like†¦show more content†¦Manifest destiny is a justification for Americans going around seeking territorial growth to spread civilization. They felt it was their obligation or god given right. Is probably responsible for the United states being so la rge. All of the Southwestern United States came from fighting with mexico, buying their land, or treaties. At the end of the Revolutionary War, the United States owed huge debts. It also owned vast assets, the largest of which were the lands between the Appalachian Mountains and the Mississippi River. For these lands to have value, however, the Confederation Congress needed to find a way to survey and sell them. To do so, Congress divided the western lands into townships six miles square. Each township was in turn divided into 36 sections. Each section contained 640 acres. Land was to be sold by section at one dollar per acre. It is obvious then that the people in the North fueled the uprising of slaves against the South, which eventually culminated in Civil war. Civil war was not only a conflict between whites and blacks, it was more power struggled between the modern states of the North and the agrarian states of the South. Since the North believed in the fundamental human rights and wanted slavery to be abolished, they sided with the slaves in their freedom struggle. Moral issues grew after abolitionists preached against slavery.

The Problem Of Defective Yoga Pants - 1297 Words

Background: This case study analysis will define the problem of defective yoga pants products, corporate corruption, and the growing media conflict of â€Å"weigh shaming† in the sizes-2-12 limits on Lululemon yoga pants. Lululemon has seen a fall in the price of stock market shares due to these major defects of yoga pants products and corporate unethical decision making processes. The Problem: Lululemon has a growing reputation for making defective yoga pants (due to sheerness and â€Å"see-through†), which has made it necessary tore call these products from the retail markets. More so, various customers were upset with the neglect of corporate management to effectively address and respond to the low quality material of the yoga pants. In some cases, women’s yoga pants were sheer enough to be â€Å"see-through† when the material was stretched. Customers were then asked to â€Å"bend over† in the store for store employees/managers to ensure that the pants had, in fact, were â€Å"see-through† due to sheerness (Lululemon Athletica Inc. 2014, p.7). This caused embarrassment and anger from customers that perceived they were experiencing low quality customer service. Lululemon also responsible limiting their yoga pants in the 2-12 size range, which expressed a specific bias towards women that were perceived to be overweight. In response to co mplaints on Facebook involving â€Å"weight shaming† by the company, a digital representative provided a callous and uninformative response that provide anShow MoreRelatedSystems Theory : A Business Analysis Essay1352 Words   |  6 PagesSystems Theory: A Business Analysis of Lululemon Athletica Inc. Introduction: This business analysis will define the various problems related to the manufacture of the Luon Pants made by Lululemon Atheltica Inc. The Luon product was pulled because of a higher ration of sheerness, which made the pants. Lululemon Inc. has also been negligent with handling customer service at local retail outlets. A More so, the corporate leadership at Lululemon Inc. has been negligent in acknowledging heavier weightRead MoreLululemon Athletica Inc. Case Analysis1506 Words   |  7 PagesThis paper commences by defining the problems that were faced by Lululemon Athletica Inc in 2013. After, the author explores the causes of the issues that the company was experiencing and the effects that they had on Lululemon Athletica Inc. The next step is to look at ways in which the issues could have been addressed both for the short-term and long-term. When all is said and done, the audience will fully appreciate why â€Å"Lululemon Athletica Inc should revert to its fundame ntals – that is, to concentrateRead MoreMarketing Analysis : Lululemon Athletica Inc.1071 Words   |  5 Pages† was a Canadian apparel retailer who specialized in different types of athletic wear such as shorts, pants and yoga accessories. On July 22, 2013, â€Å"Lululemon† introduced their yoga pants ‘Full-on Luon’. This product was supposed to handle serious stretch and sweat. But it was a failure as soon as it was released to the market because of its bad quality. The â€Å"luon† fabric used in these yoga pants were see through when worn. One of the main reasons for this defect was the failure of the company toRead MoreThe Mass Decline Of Stakeholder Satisfaction1474 Words   |  6 Pagessatisfaction, including customers and shareholders, associated with general public criticism regarding actions of the company prior to the recall of the Luon yoga pants and the management of damage control and the recall. Specifically, these criticisms were targeted at the quality of the Luon pants, the comments made by the company regarding the pants, the controversial advertisements in their stores, the alleged dishonesty of the company, and the values of the company that were publicized through theseRead MoreDeveloping Management Skills404131 Words   |  1617 Pages978-0-13-612100-8 1. Management—-Study and teaching. 2. Management—Problems, exercises, etc. Kim S. II. Title. HD30.4.W46 2011 658.40071 173—dc22 I. Cameron, 2009040522 10 9 8 7 6 5 4 3 2 ISBN 10: 0-13-612100-4 ISBN 13: 978-0-13-612100-8 B R I E F TA B L E O F C O N T E N T S Preface xvii Introduction 1 PART I 1 2 3 PERSONAL SKILLS 44 Developing Self-Awareness 45 Managing Personal Stress 105 Solving Problems Analytically and Creatively 167 PART II 4 5 6 7 INTERPERSONAL

Integrated Marketing Communication on Consumer

Question: Discuss about the Integrated Marketing Communication on Consumer. Answer: Introduction: In the present competitive business environment, organizations look to initiate innovative strategies to create favourable decision-making process of the customers. Purchase decision reflects the process utilized by the customers regarding the transaction of the market during, before and after the purchase of a product or service. It has been assessed that several factors can actually affects the purchase decision-making process of the customers. In this study, the focus will be on one of the most popular sports equipment provider organization namely Puma. The focus organization was established on 1948 and maintained consistent growth in the global market. In 2015, Puma revenue level was accounted around $3.38 billion that establish at one of the prime brands in sport equipment manufacturing department (puma.com 2017). However, Puma is also facing massive competition from different other prime sports equipment manufacturing provides like Nike and Adidas for keeping the profit at the desired level. For that reason, customers always have many alternative options at the time of purchasing any sporting equipment. For assessing the purchasing decision of the customers, the study has choose two respondents namely Catherine and Mack for collecting information about the purchasing decision about Puma footwear. Now, Catherine is 18 years old New South Wales college student whereas Mack is 42 years old Victoria based working personnel. The study has selected these two individuals for collecting data, as they have recently purchased footwear products from Puma outlets. The study has consciously tried to select respondents with huge differences in age and career to understand different perspective of purchasing decision. The study aims to analyze the kind of impact external factors can have on the purchasing decision making process. The study would also focus on assessing the influence of costumer habit on the purchase decision process. Therefore, it would certainly help Puma to initiate different changes in the business process for fulfilling business objectives. Description of the purchase decision-making process: Purchase decision-making process reflects a systematic procedure that customers go through at the time of purchasing products. Many studies have highlighted the significance of performing all the steps associated with the purchasing decision for fulfilling all the needs and wants of the customers (Jang, Prasad and Ratchford 2012). Therefore, the interview process have primarily tried to focus on assessing whether the selected respondents have performed all the necessary steps of not. During the interview process, Catherine has mentioned that she is a regular member of the college team. For that reason, she had to play in different leagues and tournament on regular basis. It has induced Catherine to purchase different sports equipments and apparel on regular basis. For that reason, Catherine has always focused on performing all the five steps mentioned in the purchasing decision-making process. Firstly, Catherine has tried to identify exact needs for fulfilling the entire requirement associated with the games. Catherine has mentioned that identification of need has allowed identifying the exact product or footwear to be purchased from the market. Thereafter, Catherine has focused on searching relevant information regarding all the brands related provides sports shoes. After that, Catherine has mentioned that she focused on evaluating all the possible alternatives brands in shorts shoes department in an effective manner. In this section, Catherine has tried to utilize different reliable secondary sources for assessing the best-suited product for fulfilling all the requirements. Fourthly, Catherine focuses on purchasing the best-suited shoes, which has come up to be Puma shoes for fulfilling all the needs. However, Catherine has mentioned that she still has not used a Puma product until now. For that reason, she is expecting that Puma footwear will fulfil all the requirements comprehensively. On the contrary, the study has also collected information from other respondent Mack to understand the way he has taken purchasing decision of buying Pumas sport shoes. During the interview process, Mack has expressed his trust and loyalty towards all the sporting equipments and apparels produced by Puma (Mihart 2012). In fact, Mack has highlighted that he does not consider of purchasing other brands at the time of purchasing sports shoes. Mack mentioned that all the products of Puma have able to fulfil all the needs and wants in an effective manner until now. Therefore, Mack does not see any reason to switch brands at the time of purchasing sports shoes. For that reason, Mack has tried to assess all the sports shoes provided by Puma for identifying the best-suited products in the market. Mack also mentioned that he is stopped playing sports many years from now. Thus, Mack purchased this sports shoes for morning walk and exercise purpose. Discussion and comparison with academic literature: Bakshi (2012) has illustrated the fact that purchase decision-making is an extremely crucial concept that all the organizations need to evaluate in an in-depth manner. Proper understanding of purchase decision is critical, as it can allow organizations to make some necessary changes in the business procedure. Thus, proper understanding of the purchase decision will help organizations to reduce the risk level associated with the business procedure. Many studies have highlighted decision-making as a psychological construct that induce people to behave in a specific manner (Mallen 2013). For that reason, proper understanding of the psychological construct has become essential for the organizations to fulfil all the goals and objectives in an appropriate manner. Now, Godey et al. (2012) have highlighted that customers follow a systematic procedure at the time of purchasing any product or service. The systematic procedure regarding purchase decision include five steps like recognition of needs, information search, analysis of alternatives, purchase decision and post purchase decision- making process. The data collected from the above interview has highlighted that Catherine has focused on following all the mentioned steps about the purchase decision-making process. On the other hand, Mack has not focused too much on performing all the steps at the time of purchasing selected product. Hudson and Thal (2013) have highlighted the fact that it is essential to use all the five steps at the time of taking any purchase decision. Otherwise, the purchased product might not able to fulfil the needs and requirements of the customers (Kelley, Cranor and Sadeh 2013). It allows customers to conduct an effective cost benefit analysis, which is likely to cre ate positive impact on the fulfilment of all the requirements. From this perspective, Catherine is likely to fulfilling its objective of purchasing new sports shoes in an appropriate manner (Katawetawaraks and Cheng 2013). On the contrary, Mack is likely to face huge amount of challenges in fulfil all the needs in an effective manner. In addition, it might also eliminate the possibility of consuming best available product for Mack. As per the article by Kuvykaite, Dovaliene and Navickiene (2015) teenagers and young people are more likely to check all possible alternative at the time of purchasing any product or service. Majority of the teenagers does not have huge amount of money to purchase anything they want. For that reason, they are likely to be more specific and want to buy the best available products for fulfilling the needs. From the evaluation of the collected data, it can be mentioned that Catherine was also very tentative at the time of purchasing any product. For that reason, Catherine has tried to evaluate all the available products in an in-depth manner for selecting a product for purchase. For that reason, it can be mentioned that purchasing decision-making process of Catherine represents a high involvement process. It highlighted the fact that Catherine is looking to achieve high value for the money invested in purchasing a particular product (Powers et al. 2012). It has been assessed that high i nvolvement decision-making process allows customers to gain in-depth knowledge about the alternative product options. Therefore, it has allowed Catherine to understand exact amount of benefit she will receive after purchasing Puma branded sports shoes (Gidlf et al. 2013). It will also help Catherine to have a clear idea regarding the areas where Puma product is better compared to other branded products. Thus, it will help to satisfy the needs of Catherine in a convincing manner. On the other hand, from the evaluation of the connected data given by Mack, it can be assessed that purchasing decision not necessarily have to follow all the mentioned steps. In fact, many people purchase products of specific brands out of habits and experience (Reza Jalilvand and Samiei 2012). For that reason, it influences all the organizations to maximize the quality of the provided products and services. The purchasing process of Mack has highlighted extreme low involvement at the time of selecting any products. In fact, the interview has identified the fact that Mack has not even considered of assessing the quality of the other products. For that reason, Mack does not have any idea about the kind of product range other brands like Adidas and Nike have in the footwear department, which might able to satisfy the needs of the customers even further (Wang, Yu and Wei 2012). For that reason, Mack purchasing decision-making process does not guarantee selection of best products availa ble in the market. In addition, low involvement purchase decision also does not increase the knowledge level of the customers, which might affect the post purchase behaviour as well. Conclusion: From the above discussion, it can be assessed that Mack and Catherine have performed two different processes at the time of purchasing same product. Catherine has focused on performing traditional approach whereas Mack has focused on following unconventional way to select a particular sports shoe. It has been assessed that Catherine purchase decision-making process required relatively higher time compared to Mack. It requires intense use of secondary and primary sources for identifying best possible product for fulfilling the needs of the customers. On the other hand, Mack purchasing decision-making process requires lesser time but it can be influenced by several other external factors. It has been examined that Mack has purchased Pumas sports shoes out of habit and personal experience. For that reason, it has high probability that provided product might not able to fulfil all the requirements in an effective manner. Therefore, it can be recommend for Mack to focus on following conve ntional approach to cover all aspect of the purchase decision-making process. It is also recommended for Mack to focus on increasing the involvement level at the time of taking purchasing decision. It would help to eliminate the challenges associated with the habitual or influenced purchase decision-making process. Therefore, it would help to cover all aspect of the purchase decision-making process in an effective manner. References: Bakshi, S., 2012. Impact of gender on consumer purchase behaviour.Journal of Research in Commerce and Management,1(9), pp.1-8. Gidlf, K., Wallin, A., Dewhurst, R. and Holmqvist, K., 2013. Using eye tracking to trace a cognitive process: Gaze behaviour during decision making in a natural environment.Journal of Eye Movement Research,6(1). Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Chan, P., Oh, H., Singh, R., Skorobogatykh, I.I., Tsuchiya, J. and Weitz, B., 2012. Brand and country-of-origin effect on consumers' decision to purchase luxury products.Journal of Business Research,65(10), pp.1461-1470. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Jang, S., Prasad, A. and Ratchford, B.T., 2012. How consumers use product reviews in the purchase decision process.Marketing letters,23(3), pp.825-838. Katawetawaraks, C. and Cheng, L.W., 2013. Online shopper behavior: Influences of online shopping decision. Kelley, P.G., Cranor, L.F. and Sadeh, N., 2013, April. Privacy as part of the app decision-making process. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems(pp. 3393-3402). ACM. Kuvykaite, R., Dovaliene, A. and Navickiene, L., 2015. Impact of package elements on consumers purchase decision.Economics and Management, (14), pp.441-447. Mallen, B., 2013. Selecting channels of distribution: a multi?stage process.International Journal of Physical Distribution Logistics Management. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: effects on consumer decisionmaking process.International Journal of Marketing Studies,4(2), p.121. Powers, T., Advincula, D., Austin, M.S., Graiko, S. and Snyder, J., 2012. Digital and social media in the purchase decision process.Journal of advertising research,52(4), pp.479-489. puma.com, 2017.Shop uk.PUMA | PUMA Shoes, PUMA Clothing | Forever Faster. [online] Puma. Available at: https://puma.com [Accessed 13 Apr. 2017]. Reza Jalilvand, M. and Samiei, N., 2012. The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in Iran.Marketing Intelligence Planning,30(4), pp.460-476. Wang, X., Yu, C. and Wei, Y., 2012. Social media peer communication and impacts on purchase intentions: A consumer socialization framework.Journal of Interactive Marketing,26(4), pp.198-208.

Talking is Hard by Walk The Moon free essay sample

Walk The Moons first album which was self titled was one the the greatest pieces of work I have ever heard. Three years ago, I went to see them live for the first time to watch them perform the songs off that album. It was incredible. After that concert, I was hooked on the band, eagerly stalking their social medias to see when their new album â€Å"Talking is Hard† would be coming out. In December of 2014, they released it and on that day, I must have spent hours just listening to the new content. Each song was so unique and incredible in it’s own way, I knew that I had to see them play these songs live. That year, I traveled into New York City to watch them perform. They were even better than I had remembered. The energy of the band members is insane and they are able to get each member of the audience up and dancing to their catchy tunes. We will write a custom essay sample on Talking is Hard by Walk The Moon or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Their hit single off the album â€Å"Shut Up and Dance† was the song that they closed with, and out of all the performers I have seen, they definitely are the most excited to have the opportunity to perform. If you have the chance to see Walk the Moon in a venue near you, I would definitely recommend it. Even if you arent familiar with the music or lyrics, their alternative-pop catchy beat is sure able to get you hooked.